hastings direct
clear skies ahead
Director // William Bartlett
AGENCY / CREATIVE
AGENCY / CREATIVE // RAPP
EXECUTIVE CREATIVE DIRECTOR // Ben Golik
EXECUTIVE CREATIVE DIRECTOR // Andy Barwood
ART DIRECTOR // Alexei Awan
PLANNER // Belinda Collins
MANAGING PARTNER // Sam Eccles
PRODUCER // Ryan Brady
COPYWRITER // Martin Fleming
PRODUCTION
PRODUCTION // Beginning Middle End
DIRECTOR // William Bartlett
PRODUCER // Campbell Beaton
POST PRODUCTION / VFX
POST PRODUCTION / VFX // Framestore
PRODUCER // Josh King
PRODUCER // Georgina Poushkine
MUSIC / SOUND
SOUND POST PRODUCTION // Scramble
RAPP UK has created two new TV spots for Hastings Direct to reinforce the brand’s position as the simple, straightforward and dependable insurance provider. They are set in Hastings’ familiar and quintessentially British seaside setting. Created entirely using CGI, the spots showcase the well-known statue Harry Hastings – building on his authoritative and dependable character.
The first spot “You know where you stand” focuses on Hastings Direct’s straightforward and dependable nature. The second spot “Clear skies ahead” centres on Hastings Direct’s simplicity and transparency, and the great value for money that Hastings Direct customers have come to expect.
Ben Golik, executive creative director at RAPP UK said, “Hastings Direct is a genuinely trustworthy brand, meaning that it was a natural process to move Harry Hastings into a more relatable, more dependable human figure and by using CGI, we have captured that very essence.” Launching on Five, C4 and ITV2 followed by a large selection of channels, the two TV ads will be supported by a multi-channel digital campaign.
